LEP Education Group - Paid Media & Founder Video

Sense of Agency runs the Meta paid media for LEP Education Group, a lead-generation program built on a steady, affordable flow of qualified leads. We led with founder-style intro video as the primary creative and iterated on the winning format instead of spreading spend across untested concepts. In its strongest month the program grew lead volume by 118% while reaching its lowest cost per lead to date, with founder-led intro video the clear top performer.