The Legal Paige - Founder-Led Video & Paid Media

Sense of Agency runs the paid media for The Legal Paige, a founder-led legal-education brand for creative entrepreneurs. We built the program around founder-led video, tested it against static creative, and put the founder's voice at the front of the purchase campaign. The payoff showed up in the numbers: a Birthday Sale that beat its return target by 71%, founder video that delivered roughly 3x the return of static creative at a 58% lower cost per sale, and cost per lead 22% below the prior quarter.