Brand Logo

Based in:

New York, USA

Brand Logo

Based in:

New York, USA

Brand Logo

Services & Pricing

2026

About

Sense of Agency is a New York creative and strategy studio built for founders, brand teams, and partner agencies.

We pair data-driven strategy with creative execution to deliver sustained, measurable results. Full-service or fractional, we scale to fit how you work.


Women- and minority-led. Small team in NYC. Multi-sector experience across Tech & SaaS, Healthcare & Wellness, Sustainability & Climate, Education, Luxury & Lifestyle, Beauty & CPG, and Professional Services.


Pricing is transparent. Final proposals are tailored to scope, timeline, and budget.

Pillars

Data + Creative Integration: Strategy and execution under one roof


Founder-Led Engagement: Direct access to senior-level strategy

Flexible Engagements: Project sprints, short retainers, or hybrid structures depending on what fits the brief

Founder: Emporia Meng

Founder of Sense of Agency. Prior brand and strategy work for Brown Harris Stevens, NPR, Vera Wang, SXSW, and Red Bull. Next Gen Associate at a family office across climate tech, biotech, and hospitality. Strategy partner at Tigasfera, a Petronas-incubated waste-to-energy venture in Southeast Asia. Board advisor at Plastic Reduction Project.


M.S. and B.S. Syracuse, M.S. Columbia.

Capabilities

Performance

& Web

Paid Media

Web Design

SEO Services

AEO (Answer Engine Optimization)

Local SEO

Email Marketing

Content

& Production

Deck Design

Graphic Design

Photo & Video

Copywriting

Brand

& Identity

Branding

Logo Design

Strategy

& Advisory

Fractional CMO & Advisory

Sustainability Communications

Social

Social & Content Studio

Social Management

Results

and

Execution

for

Clients

+

0x

Tech Hardware Brand

Return on a single launch

+

0x

Luxury Appliance Brand

ROAs in a top-performing market

0%

Multi-Client

Reduction in customer acquisition cost (first 90 days)

0x

Consumer Tech Brand

Audience engagement growth across social

+

0%

Mobile App Brand

Lower customer acquisition cost

Where to Start

A quick map for finding the right starting point.

I NEED A BRAND

 Start with Logo Basic or Branding Core. Move up to Branding Signature or the Comprehensive Brand Kit when ready

I NEED TRAFFIC

Account Launch + Setup or a Paid Media retainer. Organic: SEO if customers Google you, AEO if they ask AI, Local SEO if you serve a region. Many brands run two or three together. Layer in Email and Social as channels mature.

I NEED BOTH

Bring in Fractional CMO advisory, or scope a custom engagement that pairs brand and performance from day one.

Partner agency? See Partnerships, Referrals & White-Label.

Partnerships, Referrals,
& White Label

Three ways for partner agencies and consultants.

Referral Bonus

You send a client we contract directly.

5% commission
per project

Partnership

We collaborate on your client. You lead.

8% commission
per project

White Label

We deliver under your brand.

10% discount on
SOA rates

Important Notes:

Commissions paid on contract signing and deposit. Calculated on the first month of any retainer or full cost of a one-time project. Reciprocal rates honored.
Email emporia@sense-of-agency.com to start.

Retainer Discounts

Multi-month commitments unlock a discount on monthly retainer rates.

12 Months

10% Discount

24 months

20% Discount

Available on Social & Content Studio, Paid Media, SEO, Email Marketing, Fractional CMO & Advisory, Web Design maintenance, and other ongoing work.

Custom retainers are scoped per client. When you commit to a multi-month term, the rate is lower than the monthly prices listed on each service page.

Paid Media

Account setup, campaign management, optimization, and reporting across major platforms.
Platforms: Meta, Google, YouTube, TikTok, LinkedIn, Pinterest, Snapchat, Reddit, X.

Account Launch + Setup — $750 flat

Two-week setup and launch for brands getting ad accounts off the ground or back on track. Includes account setup, pixel and conversion tracking, campaign architecture, and strategic recommendations. Doesn't include ongoing campaign management.

Ad Creative

Standard creative volume included in retainers. Beyond standard volume or for one-off campaigns:

Static:

Price

$300

Design Concept

One

Revisions

One

Aspect Ratios:

Up to 3

Additional Ratios/Length:

$50 / each

Video:

Price

$500

Design Concept

One

Revisions

One

Aspect Ratios:

Up to 3

Additional Ratios/Length:

$200 / each

How We Scope

Ad spend is paid directly to platforms by the client. Retainer covers our team’s strategy and execution time. Tier moves with your spend, with notice on either side.

Monthly Retainer Packages

All retainers include strategy, campaign management, optimization, A/B testing, creative collaboration, and reporting. Reporting cadence: monthly performance summary plus on-demand pulls. Weekly available on Tier 3+.

PAID MEDIA COACHING —
Ad spend under $2K

Live audit and optimization via Zoom screenshare. You run the ads, we teach you how. No account access required,
calls only.

2 calls/month: $200/mo
4 calls/month, weekly: $375/mo

Each call is 30 minutes. Calls covered on any platform you're actively running (Meta, Google, TikTok, etc.), no platform cap, since we're advising not managing. 3-month minimum commitment, month-to-month after that. Calls don't roll over; unused calls forfeit at month-end. Coaching tier graduates to Tier 1 once monthly ad spend crosses $2K, or sooner by request.

Tier 1

Ad Spend

$2K to $3.9K

Retainer

$1,250/mo

Platforms

1

Tier 2

Ad Spend

$4K to $9.9K

Retainer

$2,250/mo

Platforms

Up to 2

Tier 3

Ad Spend

$10K to $24.9K

Retainer

$4,000/mo

Platforms

Up to 2

Tier 4

Ad Spend

$25K+

Retainer

$6,000/mo

Platforms

Up to 3

Web Design

Wireframes, design, and implementation across modern platforms.
Platforms: Webflow, Framer, Shopify, Squarespace.

Pricing by Page Count

Two-week setup and launch for brands getting ad accounts off the ground or back on track. Includes account setup, pixel and conversion tracking, campaign architecture, and strategic recommendations. Doesn't include ongoing campaign management.

Design + Build

Wireframe + Implementation

1 Page

$1050

3 Pages

$2550

5 Pages

$4000

10 Pages

$7000

Build or Design

Implementation or Wireframes Only

1 Page

$750

3 Pages

$1500

5 Pages

$2400

10 Pages

$4750

Included Services:
  • Discovery and creative direction (Design + Build only)

  • Mobile optimization

  • 7 days post-launch bug fixes

  • Up to 2 wireframe revisions rounds (per project)

  • 1 implementation round (per project)

Add-ons:
  • Additional wireframe revision round ($300)

  • Additional implementation revision round ($400)

  • Additional sections beyond 6 ($150/section)

Hourly:
  • $100/hr for fluid scopes that don't fit the page-count model. Useful for site updates, fix sprints, or new features on an existing site.

Ongoing maintenance and support available as a separate retainer. Scoped per site.

Pricing assumes standard page layouts and content readiness. Custom projects available for larger sites, multi-version builds, advanced functionality, or complex integrations.

Branding

Brand identity systems built from positioning to visual rollout. Strategy call, moodboard, identity, templates

Tier 1 – Branding Core – $1,900

  • 45-Min Strategy Call

  • 2 Moodboard Concepts

  • 5 Color Swatches

  • 3-Font Hierarchy

  • 3 Tagline Explorations + 5 Voice Keywords

  • 3 Editable Templates

  • 2 Revisions

  • Mini Identity Guide (Color + Typography)

Tier 2 – Branding Signature – $3,200

  • 45-Min Strategy Call + 45-Min Handoff

  • Creative Direction Board

  • Color Swatches

  • 3–4 Font Selection

  • Finale Tagline + Tone-of-voice Guide

  • 5 Editable Templates

  • 3 Revisions

  • Rollout Plan with launch strategy

Tier 3 – Comprehensive Kit – $3,999

Everything in Branding Signature, plus a Logo Suite. Save $900 vs. buying separately.

  • Branding Signature

  • Logo Suite

  • Horizontal and vertical logo variations

  • 7 colors and 3-4 font unified system

  • Final Tagline + Tone-of-Voice Guide

  • 5 Editable Templates

  • Full Launch-Ready Asset Folder

  • 3 Revisions

Timeline:

1 to 3 weeks depending on package and feedback.

What's not included:

Branding doesn't include website build, social rollout, or paid creative. Those are scoped separately under their respective service sections.

SEO Services

Visibility, authority, and content performance on traditional organic search.
Platforms: Google, Bing, Reddit, Quora, niche industry forums.

For AI answer engines, see Section 11A (AEO). For geographic visibility, see Section 11B (Local SEO). Pair across all three for full coverage of traditional, AI, and local search surfaces.

Best for:
  • Brands building organic traffic from blog and product content

  • Businesses competing for keyword visibility on Google

  • Companies that need consistent, compounding search performance over 4 to 9 months

What we cover:
  • Site and content audits

  • Technical SEO

  • Keyword research and content roadmapping

  • Metadata and on-page optimization

  • Internal linking and topical authority

  • Google Business Profile setup

Three Packages

SEO Foundation— $1000

Audio and roadmap, no execcution

  • Site and content audit (up to 10 pages)

  • Technical SEO health check

  • Competitive scan (3 to 5 peers)

  • Prioritized action plan

  • 60-min walkthrough call

  • Timeline: 1 to 2 weeks

SEO Sprint— $2,750

Foundation plus technical fixes and content roadmap

  • Everything in SEO Foundation

  • Technical fix sprint

  • Keyword research and 3-month content roadmap

  • Before-and-after report

  • Timeline: 3 to 5 weeks

SEO Authority Build— $4,500

Sprint plus on-page optimization and Google Business Profile

  • Everything in SEO Sprint

  • Metadata and on-page optimization (up to 10 pages)

  • Google Business Profile setup

  • Internal linking pass

  • 60-day post-launch check-in

  • Timeline: 6 to 8 weeks

Add-ons:
  • Additional on-page pages beyond 10: $100 per page

  • Standalone Google Business Profile setup: $500 to $750

  • Hourly: $135/hr

Monthly Retainers

Ongoing strategy, optimization, and reporting. Starts at $1,500/mo, scoped to engagement depth and scope. Retainer engagements are 3 to 6 month minimum commitments. Project packages above keep their fixed timelines and have no minimum commit. See Section 7 for multi-month commitment discounts.

What to expect:

Organic search rankings compound over time, typically taking 4 to 9 months to show meaningful traffic shifts depending on site health, competition, niche demand, and existing authority. Expectations set on the kickoff call. Outcomes are not guaranteed and depend on factors outside our direct control.

What's not included:

Doesn't include website builds, paid media, or content production beyond the roadmap deliverable. High-DA guest placements and authority backlinks are billed as pass-through: publishing fees paid direct to the placement site, plus optional outreach and management scoped per engagement. For AI answer engines, see AEO (Section 11A). For geographic search, see Local SEO (Section 11B).

Answer Engine Optimization
(AEO)

Visibility, authority, and content performance on traditional organic search.
Platforms: Google, Bing, Reddit, Quora, niche industry forums.

AEO is the AI retrieval infrastructure play. Pairs with traditional SEO (Section 11) and Local SEO (Section 11B) for full coverage across traditional, AI, and local search surfaces.

Best for:
  • Brands that want to be cited when customers ask Claude, ChatGPT, or Perplexity for recommendations

  • Companies in categories where AI tools are starting to shape buyer research

  • Brands with FAQ-driven, comparison-heavy, or category-defining buyer journeys

What we cover:
  • AEO and AI citation audits

  • Schema and structured data

  • llms.txt and ai.txt deployment

  • FAQ rebuilds for AI retrieval

  • Citation-authority content

  • On-page AEO optimization

  • AI citation monitoring

Three Packages

AEO Foundation— $1500

Audit and citation scan, no execution

  • Full AEO audit

  • Citation scan across Claude, ChatGPT, Perplexity, Google AI Overview, Bing Copilot

  • Schema and structured data review

  • Competitive surfacing scan (3 to 5 peers)

  • Prioritized roadmap

  • 60-min walkthrough call

  • Timeline: 1 to 2 weeks

AEO Sprint— $4,000

Foundation plus schema, llms.txt, and ai.txt

  • Everything in AEO Foundation

  • Schema and structured data implementation (Organization, FAQPage, Article, HowTo, plus category-specific where applicable)

  • llms.txt and ai.txt deployment with content map and brand context block

  • Before-and-after citation re-scan

  • Timeline: 3 to 5 weeks

AEO Authority Build— $6,500

Sprint plus FAQ rebuild, citation content, and on-page work

  • Everything in AEO Sprint

  • FAQ rebuild for AI retrieval (up to 25 questions)

  • 2 citation-authority long-form articles (1,500 to 2,500 words each)

  • On-page AEO optimization (up to 10 pages)

  • 60-day post-launch check-in

  • Timeline: 6 to 8 weeks

Add-ons:
  • Additional citation-authority articles: $750 per piece

  • Additional FAQ questions beyond 25: $30 per question

  • Additional on-page beyond 10 pages: $120 per page

  • Standalone llms.txt and ai.txt deployment: $500

  • Hourly: $140/hr

Monthly Retainers

Ongoing schema maintenance, content production, citation monitoring, and on-page optimization. Starts at $1,800/mo, scoped to engagement depth and scope. Excludes AEO platform license, which is pass-through (see below). Retainer engagements are 3 to 6 month minimum commitments. Project packages above keep their fixed timelines and have no minimum commit. See Section 7 for multi-month commitment discounts.

AEO Monitoring Platform

Ongoing AEO monitoring requires a dedicated AEO platform license (e.g. Peec, Profound, or comparable). The license is held in the client's name with cost passed through directly (typically $200 to $800/mo depending on platform). If the engagement ends, the client retains the seat. SOA does not absorb the platform cost or transfer seats between clients.

What to expect:

AI citation patterns depend on schema completeness, content quality, and consistent appearance across high-trust sources. Expect early citation signal at 60 to 90 days post-implementation, with compounding surface area over 4 to 9 months. Expectations set on the kickoff call. Outcomes are not guaranteed and depend on factors outside our direct control, including how AI engines update their retrieval mechanisms.

What's not included:

Doesn't include website builds, traditional SEO retainers, or paid media. High-DA guest placements for citation-building add-ons are billed as pass-through. For traditional search authority, see SEO (Section 11).

LOCAL SEO

Geographic visibility for businesses serving a specific city, region, or multi-location footprint. Built around Google Business Profile, local citations, and location-anchored content.
Platforms: Google Business Profile, Apple Maps, Bing Places, Yelp, local directory networks.

Local SEO is the geographic search play. Pairs with traditional SEO (Section 11) and AEO (Section 11A) for full coverage across traditional, AI, and local search surfaces.

Best for:
  • Businesses serving a specific city, region, or multi-location footprint

  • Service-area businesses (clinics, salons, real estate, hospitality, home services)

  • Companies that depend on Google Maps and local pack visibility for foot traffic or geographic lead flow

What we cover:
  • Google Business Profile optimization

  • Local keyword targeting

  • Citation cleanup and citation building

  • Local on-page recommendations and optimization

  • Review optimization guidance

  • Local competitor scans

  • Local content optimization

  • Multi-location optimization (authority tier)

  • Local landing page optimization (authority tier)

  • Authority backlinks strategy (authority tier)

  • Monthly reporting

Three Packages

Local SEO Foundation— $900

Audit and roadmap, no execution

  • Local search audit (up to 10 pages)

  • Google Business Profile audit

  • Citation directory scan (up to 25 directories)

  • Competitive scan (3 to 5 local peers)

  • Local keyword targeting brief

  • Prioritized roadmap

  • 60-min walkthrough call

  • Timeline: 1 to 2 weeks

Local SEO Sprint— $2,500

Foundation plus citation building and review optimization

  • Everything in Local SEO Foundation

  •  Google Business Profile optimization

  • Citation cleanup and building (up to 25 directories)

  • Local content optimization

  • Review optimization guidance

  • Before-and-after report

  • Timeline: 3 to 5 weeks

Local SEO Authority Build— $4,500

Sprint plus multi-location, advanced citation work, and local landing pages

  • Everything in Local SEO Sprint

  • Multi-location optimization (up to 3 locations included)

  • Advanced citation work and directory expansion

  • Local landing page optimization (up to 10 pages)

  • Authority backlinks strategy (publishing fees pass-through)

  • 60-day post-launch check-in

  • Timeline: 6 to 8 weeks

Add-ons:
  • Additional locations beyond 3: $500 per location

  • Additional on-page beyond 10 pages: $100 per page

  • Additional directories beyond 25: $20 per directory

  • Standalone Google Business Profile setup: $500 to $750

  • Hourly: $135/hr

Monthly Retainer

Ongoing local optimization, citation maintenance, review management, and reporting. Starts at $1,200/mo, scoped to engagement depth and scope. Retainer engagements are 3 to 6 month minimum commitments. Project packages above keep their fixed timelines and have no minimum commit. See Section 7 for multi-month commitment discounts.

What to expect:

Local SEO surfaces faster than traditional SEO because geographic keywords face less competition. Expect early Google Business Profile and map-pack movement within 4 to 8 weeks, with traffic and conversion compounding over 4 to 6 months. Expectations set on the kickoff call. Outcomes are not guaranteed and depend on factors outside our direct control.

What's not included:

Doesn't include website builds, paid media, or content production beyond the roadmap deliverable. High-DA local guest placements and review-platform fees are billed as pass-through. For general organic search authority beyond geographic markets, see SEO (Section 11). For AI answer engine optimization, see AEO (Section 11A).

Social & Content Studio

Strategy, content production, and community management across major platforms.
Platforms: Instagram, TikTok, LinkedIn, X, Youtube, Facebook, Pinterest.
Best for:
  • Brands that need a full social engine: content, posting, and community management under one roof

  • Teams without an in-house content producer or social strategist

  • Founders who want consistent presence without managing the production pipeline

MONTHLY RETAINERS:

Foundation | $1500/mo

8 posts/mo, 2 platforms, bi-weekly call

  • Graphics, carousels, or video edits

  • Short + long video format

  • 1 edit round, repurposed to 1 platform

  • Community management (DMs and comments)

  • Monthly insights and action steps

Scale | $2500/mo

12 posts/mo, 3 platforms, weekly call

  • Graphics, carousels, or video edits

  • 2 content dimensions

  • 2 edit rounds, repurposed to 2 platforms

  • 60 min/wk Community management

  • 2 custom stories/mo plus reporting

Growth | $3500/mo

20 posts/mo, 5 platforms, weekly 45-min call

  • Graphics, carousels, or video edits

  • 3 content dimensions (1:1, 9:16, 16:9)

  • 3 edit rounds, repurposed to 3 platforms

  • 90 min/wk Community management

  • 3 custom stories/mo plus quarterly strategy reviews

ONE-TIME Options— Audit + Strategy Sprint— $1,500

Account audit, content audit, posting cadence and pillar recommendations, 30-day plan.

Custom packages available for ongoing programs that don't fit the standard tiers.

For posting and community management only (no content production), see Social Management (Section 12A).

Social Management

Posting, scheduling, and community management. No content production. For brands that produce their own content and need execution and audience care.
Platforms: Instagram, TikTok, LinkedIn, X, YouTube, Facebook, Pinterest.
Best for:
  • Brands with an in-house content producer (or a separate content creator) that need scheduling and community work handled

  • Founders who write and shoot their own content but don't have time to post and respond

  • Companies that want consistent posting cadence and audience engagement without paying for content production

MONTHLY RETAINERS:

Foundation | $750/mo

  • Scheduling and publishing 8 client-provided posts/mo across 2 platforms

  • Community management (DMs and comments)

  • Monthly insights and action steps

  • Bi-weekly check-in call

Scale | $1250/mo

12 posts/mo, 3 platforms, weekly call

  • Scheduling and publishing 12 client-provided posts/mo across 3 platforms

  • 60 min/wk community management

  • Monthly reporting

Growth | $1750/mo

20 posts/mo, 5 platforms, weekly 45-min call

  • Scheduling and publishing 20 client-provided posts/mo across 5 platforms

  • 90 min/wk priority community management

  • Monthly reporting plus quarterly strategy reviews

  • Weekly 45-min call

Notes
  • All posts must be provided by client in final, ready-to-publish format.

  • Light copy edits and platform-appropriate formatting included. Heavy copy work scoped under Copywriting (Section 18).

  • Content production (graphics, video edits, captions written from scratch) is not included. See Social Content Studio (Section 12) for full production support.

Email Marketing

Copywriting, design, execution, and performance reporting. Built for Klaviyo, Mailchimp, HubSpot, ActiveCampaign, and other major ESPs.

Per Email Pricing

Each email includes copywriting, design, execution, and performance reporting. 1 round of revisions per email. Additional revisions at $100/hr.

1 email

One-off campaign, single send

$200

5 email pack

Campaign Series

$900 (save $100)

10 email pack

Season pushes / product launches

$1750 (save $250)

SETUP + INFRASTRUCTURE

Klaviyo or ESP setup: $750 flat. 

  • Includes account setup, list segmentation, basic flows (welcome + abandoned cart for ecomm), brand template built.

Monthly Retainer:

Starts at $2500/mo. 

  • Ongoing flow management, monthly campaigns, list growth, and reporting. Scoped per program.

Custom bundles available for ongoing programs or segmentation strategies. Tailored to your cadence.

Deck Design

Single slides to full deck systems. Platform agnostic, we build in whatever your team uses (Google slides, Keynote, PowerPoint, Canva, etc.

Pricing

Two-week setup and launch for brands getting ad accounts off the ground or back on track. Includes account setup, pixel and conversion tracking, campaign architecture, and strategic recommendations. Doesn't include ongoing campaign management.

Basic Revision

Polishing existing decks.

1 Slide

$75

10 Slides

$750

20 Slides

$1200

Build or Design

Implementation or Wireframes Only

1 Slide

$120

10 Slides

$1200

20 Slides

$2200

What's the difference?

Basic Revision is for existing decks that need polish, formatting, or a light visual refresh. 1 round of revisions per deck.

Full Redesign is for decks that need complete visual overhaul, layout redesign, and original graphic development. 2 rounds of revisions per deck.

Additional changes are $100/hr on either tier.

Custom project scope available.

For larger decks, multi-version formatting, or strategic content development

Photo & Video

Junior and senior production for brand shoots, product, lifestyle, event, and short-form social content.
All pricing scoped per project.

What we offer:

  • Brand shoots (studio or on-location)

  • Product + lifestyle photography

  • Event coverage

  • Short-form social content

  • Post-production and editing

  • Creative direction and shot planning

How we scope:

Pricing is shaped by:

  • Number and type of deliverables

  • Shoot duration and location

  • Post-production complexity

  • Usage rights and licensing.

We provide a detailed estimate before any project begins.

Notes:

* Creative direction is included when SOA is producing the shoot.
* Editing-only projects do not include creative direction.
* Additional formats or cutdowns may be scoped separately.
* Junior and senior production tiers available depending on scope and budget.

Graphic Design

Single pieces to support across digital, print, and packaging.

Pricing

Two-week setup and launch for brands getting ad accounts off the ground or back on track. Includes account setup, pixel and conversion tracking, campaign architecture, and strategic recommendations. Doesn't include ongoing campaign management.

Single Piece
$150-300 flat

One-off asset, quick turn

Hourly
$100 / hour

Fluid scopes, on-demand support

Starter Bundle
(10 hours)
$800

Saves $200 vs. hourly

Growth Bundle
(20 hours)
$1500

Saves $500 vs. hourly

Overage rate beyond bundle hours: $85/hr (max 3 hours).

Single piece tier scoped per asset based on complexity. Includes 1 round of revisions per piece, additional at $100/hr.

What we cover:

  • Social media graphics

  • Pitch decks and presentations

  • Flyers, menus, and print collateral

  • Labels and packaging

  • Infographics and ad creatives

  • Optional print-ready production files

Logo Design

Strategy, content production, and community management across major platforms.
Platforms: Instagram, TikTok, LinkedIn, X, Youtube, Facebook, Pinterest.
Tier 1 – Logo Basic – $750
One logo, fast turn, single mark.
  • 20min direction call

  • Creative direction Snapshot (6-8 references)

  • 2 logo concepts

  • 1 revision

  • Final files (PNG, SVG, transparent)

  • Black, white, and full-color versions.

Tier 2 – Logo Suite – $1500
Logo system with variations and identity recommendations
  • 30min direction call

  • Creative direction Snapshot (10-15 references)

  • 3-4 logo concepts

  • 2 revisions

  • Primary logo, secondary logo, icon mark

  • Horizontal and vertical variations

  • Final files (PNG, SVG, transparent)

  • Mini identity recommendations (2 fonts and 3 colors)

Pair with Branding for full identity systems. Logo Suite is included in the Comprehensive Brand Kit ($3999) at a $900 savings vs. buying separately.

Copywriting

Single pieces to support across performance, brand, and content.
What we cover:
  • Social captions

  • Ad copy (Meta, TikTok, Google)

  • Website & landing pages

  • Email flows & newsletters

  • Blog & article writing

  • Press releases

  • Messaging strategy and brand voice

Delivery:

All copy is delivered under Sense of Agency. Bylined writer-portfolio links and individual writer pages are not shared externally.

Pricing

Two-week setup and launch for brands getting ad accounts off the ground or back on track. Includes account setup, pixel and conversion tracking, campaign architecture, and strategic recommendations. Doesn't include ongoing campaign management.

Single Piece
$150-200 flat

One-off asset, quick turn

Hourly
$75 / hour

Fluid scopes, on-demand support

Starter Bundle
(10 hours)
$625

Saves $125 vs. hourly

Growth Bundle
(20 hours)
$1125

Saves $375 vs. hourly

Ongoing maintenance and support available as a separate retainer. Scoped per site.

Pricing assumes standard page layouts and content readiness. Custom projects available for larger sites, multi-version builds, advanced functionality, or complex integrations.

Fractional CMO Support, Advisory, and Consulting

Senior-level strategy across brand, growth, and creative. For founders and lean teams who need direction paired with execution.
Engagement may include:
  • Brand and growth strategy

  • Creative direction

  • Campaign planning & oversight

  • Team & vendor management

  • Market positioning and competitive analysis

Pricing:
  • Async support: $100/hr

    • Slack, email, doc reviews, async deliverables

  • Live Calls: $200/hr (1hr minimum)

    • Strategy sessions, working sessions, executive presence

  • Fractional Retainer: starts at $4000/mo

    • Ongoing senior strategy, scoped mix of async and calls

  • Embedded Fractional: starts at $8000/mo

    • Full senior leadership embedded into your team

Retainer rates are scoped to your specific async and calls mix. Calls and async work may include other team members based on topic and depth. Advisory engagements may begin hourly. Ongoing support is scoped and retained.

Sustainability
Communications

A speciality practice translating internal sustainability inputs into clear, external-facing communications for customers, investors, board members, and partners.

Best for B2B brands, materials companies, packaging companies, climate-tech startups, and fund managers building ESG-aligned portfolios.

What we do:
  • Review and synthesis of internal materials (manufacturing processes, sourcing info, materials, policies, and internal notes)

  • Qualitative + quantitative analysis to surface clear insights

  • Translation of findings into external deliverables (mini decks, carousels, snapshot PDFs, investor updates, board communications)

How we Work:
  1. Discovery call to understand goals, audience, and existing materials

  2. We analyze, synthesize, and structure what exists.

  3. We deliver clear language and visuals for external use

When formal metrics aren’t available, we focus on current practices, signals, and forward direction.

Pricing:

Each engagement is tailored to scope, audience, and timeline. 

Pricing scoped after the discovery call.Pro bono engagements available for non-profits and mission-aligned organizations.

Led by Emporia Meng.

THANK YOU.

Ready for what’s next? 

Let’s talk.

Email: emporia@sense-of-agency.com

Schedule a Call

See our Work

A few things, before we get going. . .

Have a budget in mind? Share it on the call. We work via project sprints, short retainers, or hybrid structures depending on what fits the brief.

Tight timeline? Timelines are scoped to availability. Quick turnarounds may carry a rush rate, scoped on the call.

Need a custom scope? All proposals are tailored. The pricing in this deck is the starting point.

Partner agency or consultant? See Section 6 for partnership, referral, and white-label terms.