Based in

New York, USA

Based in

New York, USA

We

We

are

are

SENSE OF /

SENSE OF /

AGENCY

AGENCY

We are Sense of Agency, a New York creative and strategy studio built for founders, brand teams, and partner agencies.


We pair data-driven strategy with creative that performs, so brands position sharper, launch faster, and grow on purpose.

We turn bold ideas into standout brands and sleek websites. Let’s bring your vision to life.

Meet our team

Our

Our

creative team

creative team

Brand Logo

Emporia Meng

Founder

Emporia Meng Headshot
Brand Logo

Emporia Meng

Founder

Emporia Meng Headshot
Brand Logo

Emporia Meng

Founder

Emporia Meng Headshot

Kelly Guo

Designer

Kelly Guo Headshot

Kelly Guo

Designer

Kelly Guo Headshot

Kelly Guo

Designer

Kelly Guo Headshot

Esther Kim

Designer

Esther Kim Headshot

Esther Kim

Designer

Esther Kim Headshot

Esther Kim

Designer

Esther Kim Headshot

Shumail Shikarpuria

Digital Media Strategist

SHumail Shikarpuria Headshot

Shumail Shikarpuria

Digital Media Strategist

SHumail Shikarpuria Headshot

Shumail Shikarpuria

Digital Media Strategist

SHumail Shikarpuria Headshot

Missy Lalo

Marketing Operations Coordinator

Missy Lalo Headshot

Missy Lalo

Marketing Operations Coordinator

Missy Lalo Headshot

Missy Lalo

Marketing Operations Coordinator

Missy Lalo Headshot

Dari Marden

Sustainability Intern

Dari Marden Headshot

Dari Marden

Sustainability Intern

Dari Marden Headshot

Dari Marden

Sustainability Intern

Dari Marden Headshot

Chloe Yiming Cai

Intern

Chloe Cai Headshot

Chloe Yiming Cai

Intern

Chloe Cai Headshot

Chloe Yiming Cai

Intern

Chloe Cai Headshot
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Who we are

A small, senior team in NYC. Women- and minority-led, with multi-sector range across Tech & SaaS, Healthcare & Wellness, Sustainability & Climate, Education, Luxury & Lifestyle, Beauty & CPG, and Professional Services.

Full-service or fractional, we scale to fit how you actually work, not the other way around.

Together, we build impactful experiences, lasting relationships, and digital solutions that move businesses forward.

Meet our Founder

Sense of Agency is led by Emporia Meng. Prior brand and strategy work for Brown Harris Stevens, NPR, Vera Wang, SXSW, and Red Bull. Next Gen Associate at a family office across climate tech, biotech, and hospitality. Strategy partner at Tigasfera, a Petronas-incubated waste-to-energy venture in Southeast Asia. Board advisor at Plastic Reduction Project. M.S. and B.S. from Syracuse, M.S. from Columbia.

Together, we build impactful experiences, lasting relationships, and digital solutions that move businesses forward.

How we work

Data + Creative, Integrated

Strategy and execution under one roof, so nothing gets lost in the handoff.

Strategy and execution under one roof, so nothing gets lost in the handoff.

Founder-led Engagement

Direct access to senior strategy, not a junior account layer.

Flexible Engagement


Project sprints, short retainers, or hybrid structures, whatever fits the brief.

Three ways we engage

We operate in three primary capacities

We operate in three primary capacities

Full-Service Execution
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Full Service Execution Image

We own brand, creative, and growth from strategy through launch.

Fractional Marketing Leadership
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Fractional Marketing Leadership Image

Emporia Meng works directly with founders and exec teams as advisor or interim marketing lead.

White-Label Partnerships
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White Label Partnerships Image

We deliver strategy, creative, and performance behind the scenes, under your brand.

Full-Service Agency

(01)

Strategy & Growth

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(02)

Brand & Creative

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(03)

Content & Social

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(04)

Photo & Video

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(05)
Digital Experience
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Strategy and performance marketing that put brands in position to grow, and prove it in the numbers.

Paid Media

Branding

SEO / SEM

Email

Sustainability Comms

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Focus: Positioning. Visibility. Performance.

Strategy & Growth Work
(01)

Strategy & Growth

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(02)

Brand & Creative

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(03)

Content & Social

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(04)

Photo & Video

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(05)
Digital Experience
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Strategy and performance marketing that put brands in position to grow, and prove it in the numbers.

Paid Media

Branding

SEO / SEM

Email

Sustainability Comms

Icon

Focus: Positioning. Visibility. Performance.

Strategy & Growth Work
(01)

Strategy & Growth

Icon
(02)

Brand & Creative

Icon
(03)

Content & Social

Icon
(04)

Photo & Video

Icon
(05)
Digital Experience
Icon
Icon

Strategy and performance marketing that put brands in position to grow, and prove it in the numbers.

Paid Media

Branding

SEO / SEM

Email

Sustainability Comms

Icon

Focus: Positioning. Visibility. Performance.

Strategy & Growth Work
Sense of Agency Event Image

Think we might be a fit?

Think we might
be a fit?

Let’s talk.

Email: hello@sense-of-agency.com