Our 2025 Performance Playbook

Performance doesn’t come from chasing trends or squeezing short-term wins out of a single path. Instead, it comes from building systems that work across a variety of platforms, industries and moments of change.

Throughout 2025, Sense of Agency worked with clients across a plethora of industries, managing live accounts covering both paid and organic media. The results that follow are drawn from real client work and reflect the strongest outcomes achieved across our portfolio, showcasing repeatable moments of peak performance. 

Instagram
On Instagram, we focused on pairing creative experimentation with disciplined optimization. In fact, on one client’s Instagram account, organic reach grew by 4,870% in just four months due to the attention to compound content rather than relying on a single post going viral. With clear creative direction and consistent posting, our team was able to turn visibility into momentum. That same mindset carried into paid efforts, where we saw an improvement in cost efficiency per profile visit by 35%.

Facebook
Facebook also saw efficiency. Organic reach on the platform increased by 695% in a single month across our clients as content systems were refined, while paid campaigns cut cost per landing view by about 40%. The gains didn’t come from aggressive scaling, but from tightening signals and letting performance stabilize before pushing spend. 

Snapchat
Meanwhile on Snapchat, progress came quickly once the right buttons were pushed. Within under 30 days, cost per lead improved by 34%, showing how fast performance can shift when creativity, targeting, and pacing aligned. 

Reddit
Reddit told a different, but equally revealing story. Month over month, cost per lead improved by 27%, reflecting the compounding effect of precision and relevance on a platform that rewards intent over scale. Performance strengthened steadily by leaning into contextual targeting and appropriate messaging. 

Tiktok
Organic and paid strategies fed into one another on TikTok. A single account from one of our clients scaled organic video views by roughly 2,000% in only one month, growing from around 20,000 views to nearly 450,000. Paid campaigns followed with a 13% reduction in cost per lead, showing how creative insights on the organic side can materially improve paid outcomes when teams are aligned. 

YouTube
The pattern continues with YouTube, as the platform’s campaigns consistently delivered views at $0.01 to $0.02 per view across multiple campaigns over a couple of months. In the meantime, organic efforts increased watch time by more than 60% month over month on a single client account. The focus wasn’t just reach, but sustaining attention as well.

X
Even on platforms with a smaller audience performance could be rebuilt. On X, paid efforts saw improvement in cost efficiency per click by 50% in about two months, while organic engagement rates increased by approximately 11.5 times over four months. Improvement was more about rethinking clarity and intent rather than posting more. 

LinkedIn
On LinkedIn, paid campaigns reduced cost per website visit by about 40% over a multi-month period, while organic impressions scaled by 75 times over the course of a year. This platform is unique in that results often take longer to materialize due to boosting restrictions (two-week minimum) and its emphasis on relationship-building over immediate conversion. Growth like this only happens when consistency is treated as a strategy. 

Taken together, these outcomes reflect a repeatable approach that goes beyond individual wins. By identifying leverage points specific to each platform, optimizing quickly based on real signals, and focusing only on what proves efficient, performance growth is driven by intention. That’s the core of our 2025 performance playbook.