Sense of Sustainability
Sense of Sustainability is a new division within Sense of Agency focused on sustainability communications, ESG-aligned storytelling and responsible brand positioning. Many consumer brands already make thoughtful decisions across sourcing, materials, packaging, emissions awareness and value-chain practices. Most do not have the internal capacity to translate these actions into clear, credible communication. Sense of Sustainability was created to fill this gap.
Why clarity matters
Research shows that transparent sustainability communication directly influences brand performance.
78% of consumers consider sustainability important when making purchase decisions.¹
Products with ESG-related claims grew ~28% over five years compared with ~20% growth for conventional products.²
Only ~20% of consumers believe brands accurately represent their sustainability practices.³
Pilot offering
A fast, fixed-scope engagement that analyzes your existing sustainability-related inputs and translates them into clear, external-facing communications for customers or investors.
What’s Included:
Review and synthesis of up to 25 client-provided documents or data sets (e.g. manufacturing processes, sourcing info, materials, policies, internal notes)
Qualitative + quantitative analysis to surface clear, defensible insights
Translation of findings into 1 external-facing deliverable: Mini deck (<5 slides), Social-ready carousel (<5 slides), 1-page snapshot PDF
How It Works:
You share relevant internal materials and data
We analyze, synthesize, and structure what exists
We turn it into clear language and visuals that are easy to share externally
When formal metrics aren’t available, we focus on current practices, signals, and forward direction
Who this is for
Designed for early and growth-stage brands that need to clearly communicate existing sustainability practices to investors or customers. Ideal for teams without an in-house sustainability or CSR function.
Emporia Meng is the founder of Sense of Agency and leads Sense of Sustainability, the studio’s sustainability communications practice. Her work draws on advisory roles with environmental and circular economy organizations, strategy and research support for climate and waste-to-value companies backed by global energy partners, and graduate research in sustainability management with a focus on circular economy and decarbonization.