iyO - Paid Media, Branding & Social

Sense of Agency ran the full paid media launch for iyO, the kind of cross-channel growth work we deliver for early-stage technology companies. iyO is building voice-first computing, an entirely new kind of device, and we drove the launch across LinkedIn, X, Outbrain, and Instagram: 7.7M impressions, 40K clicks, and 500+ ONE pre-orders, with our Outbrain channel hitting a 0.73% click-through rate, 7x its benchmark.