Case study · Drink Morning Light
A Shopify conversion sprint and Meta ads for Drink Morning Light
Drink Morning Light makes a functional drink. We audited their Shopify store, built the fixes, and now run their Meta ads.
The challenge
The store needed to turn more visits into carts, and ad spend needed to go to campaigns that drive sales.
What we did
- Audited the Shopify store and built the top conversion fixes
- Moved all Meta ad spend to conversion campaigns
- Run Meta ads in the US, write ad copy and captions, and report every month
- Support the site each month with promo swaps, page edits and bundle updates
Results
−83%cost per add-to-cart on Meta from launch week to September
+190%add-to-carts from our first month to September
10%click-through rate (all clicks) on a video ad
100%of ad spend on conversion campaigns, up from 40%
Paid Media · Shopify · Ad creative by Drink Morning Light
