Case study · EMPI DREAM

Growing a wellness app from a standing start

EMPI DREAM is a wellness app. We run its paid and organic social, design, copy and photography.

The challenge

A new app in a crowded category, starting with no audience and needing installs that turn into paying users at a sustainable cost.

What we did
  • Paid social built around app installs, then tuned for paying users rather than downloads alone
  • Organic social, with TikTok built from zero
  • Graphic design, copywriting and photography for the app’s marketing
  • Decks
Results
450xTikTok views in 4 months, from a standing start
−71%cost per app install
25xapp downloads in 15 months
−82%cost per new paying user in 12 months

Paid Media · Deck Design · Social · Graphic Design · Copywriting · Photography · Web Design

EMPI DREAM work by Sense of Agency

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© 2026 Sense of Agency · Women- and minority-led · All rights reserved

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© 2026 Sense of Agency · Women- and minority-led · All rights reserved

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© 2026 Sense of Agency · Women- and minority-led · All rights reserved

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