Case study · EMPI DREAM
Growing a wellness app from a standing start
EMPI DREAM is a wellness app. We run its paid and organic social, design, copy and photography.
The challenge
A new app in a crowded category, starting with no audience and needing installs that turn into paying users at a sustainable cost.
What we did
- Paid social built around app installs, then tuned for paying users rather than downloads alone
- Organic social, with TikTok built from zero
- Graphic design, copywriting and photography for the app’s marketing
- Decks
Results
450xTikTok views in 4 months, from a standing start
−71%cost per app install
25xapp downloads in 15 months
−82%cost per new paying user in 12 months
Paid Media · Deck Design · Social · Graphic Design · Copywriting · Photography · Web Design

