From pre-order to launch for a voice-first device

iyO makes a voice-first device, a computer with no screen built for conversation. We worked with them from pre-order to launch.

Building demand for a new kind of device before launch, across channels where tech early adopters actually spend time, and proving which ones turned attention into pre-orders.

• Paid media across X, Reddit and Meta, with conversion campaigns aimed at pre-orders
• Organic social through the launch window
• Analytics set-up that let us compare every channel’s results side by side
• Brand guidelines, and package renderings and labels for the device
• Copywriting across ads, social and packaging

Brand and Identity · Copywriting · Paid Media · Social · Product photography by iyO; we ran their social and paid media.