Founder-led video that fills the pipeline

LEP Education Group helps families with education planning, and wanted a credible, founder-led presence in the U.S. market. We lead their Meta paid media and founder-led creative strategy.

LEP needed a paid program that brought the right families to the door, on a lean budget. The first static ads drew clicks but weren’t converting.

• Rebuilt the brand foundation: a mini brand kit for positioning, voice, colors and type
• Designed and shipped a clean three-page website with paid-media tracking in place
• Designed a founder booklet and an editable, on-brand deck template
• Laid the SEO groundwork: title tags, meta descriptions and alt text across the site
• Moved the Meta campaign from static ads to short, founder-led video, scripted and edited by us
• Folded LEP’s real sales-cycle questions back into the creative, and the ads now answer what parents actually ask
• Ran a biweekly review and optimization rhythm, then added organic social and new video

Paid Media · Social · Graphic Design · Copywriting · Videography